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I often joke to Andrew and producer Jon Casimir that at the end of the show we should take everything that we've learned and start our own boutique ad agency and make a shitload of money. I've learned a lot about the way things like fear and hope can be used in ads. I can't watch, say, a toilet cleaner ad without thinking "OK, they're playing up to the fear of this woman being a bad mother." It's a lot harder for ads to manipulate you once you're aware what they're trying to do.Well, someone from Channel Nine did say to me recently - and this is an exact quote - "Fuck you: not only does your show out-rate the shows on Channel Nine at the same time, but you can show more ads in a half hour than we could ever get away with.

" You can't talk about why Colgate has 26 types of toothpaste on the shelf, and then go to a Colgate ad. For that reason, I think it only works on the ABC.

In the first episode, they have to convince people that plastic bags are a good idea. In the second episode we try to convince Australians to hate Don Bradman. Another one is compulsory euthanasia for people over 80. All the really dark ones come to me at 2 o'clock in the morning, and poor producer gets these emails from me where I say we should try to encourage people to binge drink.Paul Hogan's "G'day LA" ad is up there . And there used to be a great XXXX ad where these guys in the middle of the desert were loading up the back of their ute with XXXX and it was stacked sky high, and one of them says "we should get something for the ladies" and they grab a couple of bottles of sherry and whack them on and the ute collapses. This dry Australian bloke then says: "I think we overdid it with the sherry." More recently I liked the Great Wall of China / Rabbits Telstra ad. It stuck a chord with people because it was genuinely funny.  
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